The first step in developing a winning content strategy involves:
- Understanding your business goals.
- Audit your current website content.
- Assess your competitors strategies.
Then, we can start the process of creating a content strategy to help you increase sales and differentiate your brand.
Specific target audiences consume content differently on certain platforms and in various ways. Our next step is to dive deep into your ideal customer profile to discover what type of content they prefer.
After we learn more about your audience, we can start to craft unique content they’ll love to engage with as they become more familiar with your brand and offered solutions.
Using content marketing to connect with a target audience means your brand needs to think and act like a publisher, but this is much easier to say than actually do. The challenge is how to create high-quality content at scale with a limited budget.
The 3P Process (Produce, Publish, Promote) overcomes this challenge by specifying best practices and creating repeatable points of leverage and efficiencies.