A KPI-driven Marketing Executive
DIGITAL MARKETING
With over 20 years of experience in the digital marketing world, I have picked up quite a few skills along the way. From website design to content development to reporting analytics, I have done almost everything at least once.
Being a jack-of-all-trades gives me an advantage in that I can visualize how all of the pieces work together to build a brand. Almost anything is possible through strategic planning, tactical specifications, and directing talent through specific digital marketing campaigns.
BUSINESS STRATEGY
The key to success is understanding the why and how of a business. Why does it exist, and what value does it bring to customers? How does the business model work to create success for all stakeholders?
Gaining a deep understanding of the business is critical in establishing the right marketing strategy for your brand. From product development to project management to operational scale, my knowledge of how all the pieces work together helps ensure that the marketing function is a catalyst for revenue growth.
The Plan for Your Brand
Develop and document your marketing strategy
- Establish goals and KPIs
- Audit current situation
- Build a go-forward plan
Attract and convert your target audience
- Identify ideal audience
- Create engaging content
- Develop resources and offers
Implement systems and measure growth
- Establish guidelines
- Automate processes
- Create dashboards
